Setting up your first lead generation campaign on Facebook or Instagram? Lead ads have requirements that are different from other ad types on the platform—Here's what you'll need to know.

digital marketing, social mediaAlexa TsongranisJuly 16, 2020Facebook, social media, Facebook Ads, digital marketingComment

8 of the Best Stock Photo Sites (Free and Paid!)

The best free stock photos for Instagram, blog posts, and digital marketing. Plus, my favorite paid options for stock photography.

5 Ways to Maximize Productivity While Working from Home

New to remote work? Here are 5 easy ways to maximize productivity and master working from home.

Friday 5Alexa TsongranisJune 19, 2020work from home, remote work, productivity Comment

How To Stand Out With Email Marketing

Email marketing provides many benefits to marketers and business owners alike, from building trust to providing some of the biggest ROIs of any digital channel. Here are my top 7 tips to get killer email marketing results.

digital marketingAlexa TsongranisJanuary 16, 2020email, email marketing, social media marketingComment

Standard Events vs. Custom Conversions on Facebook

Before you dive into the world of Facebook Ads, it’s important to understand how to track your results. Luckily, Facebook allows you to track and optimize for conversions with standard events and custom conversions.

Decoding Facebook Ad Disapprovals

I’ve seen a lot of Facebook Ad disapprovals, for a variety of different reasons, and I’ve been able to find workarounds. Now, I want to offer up some advice to decode (and fix) any Facebook Ad disapprovals.

digital marketing, social mediaAlexa TsongranisOctober 24, 2018Facebook, social media, Facebook Ads