Posts tagged Facebook Pixel

Standard Events vs. Custom Conversions on Facebook

Before you dive into the world of Facebook Ads, it’s important to understand how to track your results. Luckily, Facebook allows you to track and optimize for conversions with standard events and custom conversions.

digital marketing, social mediaAlexa TsongranisApril 23, 2019Facebook Ads, Facebook Pixel, Facebook, social media marketing, social media Comments

6 Audiences You Need for Ecommerce

Facebook ads are good for ecommerce, like really good. But there’s some groundwork needed before you start. Building proper audiences can mean the difference between paying for a bunch of wasted clicks and actually generating sales.

social media, digital marketingAlexa TsongranisApril 11, 2018ecommerce, social media, Facebook, Facebook PixelComment