Setting up your first lead generation campaign on Facebook or Instagram? Lead ads have requirements that are different from other ad types on the platform—Here's what you'll need to know.

digital marketing, social mediaAlexa TsongranisJuly 16, 2020Facebook, social media, Facebook Ads, digital marketingComment

Standard Events vs. Custom Conversions on Facebook

Before you dive into the world of Facebook Ads, it’s important to understand how to track your results. Luckily, Facebook allows you to track and optimize for conversions with standard events and custom conversions.

Decoding Facebook Ad Disapprovals

I’ve seen a lot of Facebook Ad disapprovals, for a variety of different reasons, and I’ve been able to find workarounds. Now, I want to offer up some advice to decode (and fix) any Facebook Ad disapprovals.

digital marketing, social mediaAlexa TsongranisOctober 24, 2018Facebook, social media, Facebook Ads

A Guide to Better Understanding Attribution

Account for different attribution systems and ensure accurate data from any future pay-per-click campaigns.

digital marketing, social mediaAlexa TsongranisSeptember 24, 2018Facebook, Google Analytics Comment

6 Audiences You Need for Ecommerce

Facebook ads are good for ecommerce, like really good. But there’s some groundwork needed before you start. Building proper audiences can mean the difference between paying for a bunch of wasted clicks and actually generating sales.

social media, digital marketingAlexa TsongranisApril 11, 2018ecommerce, social media, Facebook, Facebook PixelComment