A Guide to Better Understanding Attribution

Account for different attribution systems and ensure accurate data from any future pay-per-click campaigns.

digital marketing, social mediaAlexa TsongranisSeptember 24, 2018Facebook, Google Analytics Comment

If you want to start seeing measurable results, step up your social media game with my top 3 recommendations for social media scheduling tools.

social mediaAlexa TsongranisJune 7, 2018social media, coschedule, planoly, bufferComment

6 Audiences You Need for Ecommerce

Facebook ads are good for ecommerce, like really good. But there’s some groundwork needed before you start. Building proper audiences can mean the difference between paying for a bunch of wasted clicks and actually generating sales.

social media, digital marketingAlexa TsongranisApril 11, 2018ecommerce, social media, Facebook, Facebook PixelComment

4 Things to Help Build Your Brand When Waiting for Sales

Instead of spending time staring at zeros on an empty dashboard, here are 4 things you can do to build your brand while waiting for your first sales.